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ColorComm 2016 – Inspiring and Enlightening Time with Women of Color in...
Public relations agencies have increasingly been under scrutiny for their lack of racial, ethnic, and gender diversity at senior management levels. Women of color grapple with these issues on a daily...
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3 Themes from Day 1 of the Social Good Summit
I am very excited to be attending the Social Good Summit at the 92nd Street Y. Day One of the Summit–which examines the impact of technology and new media on social good initiatives around the...
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Top Picks from Day 2 of the Social Good Summit
Day 2 of the Social Good Summit was also very uplifting and attendees walked away with the clear directive to aim high and use your voice to affect change. Every talk was inspiring, but here are my top...
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What Drives Voting? Social Media Is the New Sticker
Last week, a Fast Company headline caught my eye – “The Surprising Genius of the ‘I Voted’ Sticker.” In the article, the author refers to a “simpler time” in the 1980s when the stickers were first...
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Brand Activism: Fumble or Touchdown?
There’s been a lot of discussion in the past few days about this year’s Super Bowl ads. Many have been cheering on the brands that are taking a stand on issues, while others have criticized companies...
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Can Zebras Stop Traffic Violations?
Picture this. You’re making your way around the traffic circle in Dupont, glancing at the time knowing that you’re late to meet your friends for brunch. Feeling a little overeager, you inch forward at...
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SNAP Decisions: When Your Local Government-Approved Retailer Is Dennies Liquors
Growing up in a family that relied on government assistance to help us meet our food and nutrition needs, my biggest concern was avoiding the embarrassment that came with pulling out the booklet of...
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Don’t Want to Miscommunicate? Try Face Time.
from: publicdomainpictures.net Let me paint a picture: It’s 4 p.m. on a Friday, and I’ve been exchanging emails with a coworker across the country all week. At this point, I can’t even remember my...
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We’re Not Here to Do “PR”
If you visit our office at Ogilvy Washington, you’ll encounter a group of professionals who aren’t here to “do PR.” You’ll find people who are passionate. Some are passionate about preventing cancer,...
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Four Things You Need to Know About the Future of Social Marketing
Social marketing experts convened at the World Social Marketing Conference in Washington, D.C. on May 16-17. Credit: World Social Marketing Conference/Carole Douglis If you’ve ever had the chance to...
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